Flybe try to comply with GDPR ... but pick up a fine instead
In August 2016 Flybe sent an e-mail to an individual titled “Are your details correct?” advising them to amend any out of date information and update any marketing preferences. This e-mail also instructed that by updating their preferences they may be entered into a prize draw.
Someone complained they had previously opted out of marketing emails from Flybe.
The ICO told Flybe 'organisations cannot e-mail an individual to consent to future marketing messages.'
Flybe thought that because they were 'cleansing' their data it did not constitute a marketing email.
The ICO seemed to overlook this argument, and note that Flybe couldn't show they had consent.
Flybe were fined £70,000.
You can read the full report here.